Stationery Enterprises Need to Highlight Their Own Advantages In Brand Building

Fierce competition in the stationery industry is self-evident, the pattern of the stationery market is also changing, and stationery brands have sprung up one after another. For small stationery enterprises, they are undoubtedly the survival in the crevice. Stationery industry diversification demand has become a leading role.

31

2016

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07

Stationery Industry Should Refuse to Follow The Trend

In recent years, stationery enterprises spread across the country. But due to the old concept of production, many small and medium-sized enterprises still in pursuit of number, so it is difficult to guarantee the products quality, stationery industry needs to autocatalytic.

31

2016

/

05

Custom Stationery Should Constantly Create New Needs

Stationery market is enormous, consumer demand has always been there, it has been in a dynamic development, and constantly meets the growing needs of material and cultural. The deeper we understand the demand; the more accurate we can grasp the market. Consumers' psychology is different in the different country, region, and even city. Some stationery brand is successful, not because how good and sophisticated the product is, it is that the marketing strategy system is mature, deep understanding of consumer culture fit China's consumer psychology.

05

2015

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02

Stationery Manufacturing Industry is Facing Tremendous Pressure to Survive

Since last year, whether it is the material energy, or labor costs, to make stationery manufacturing industry face tremendous pressure. The rising costs require stationery manufacturer be more careful in cash flow, operation layout. With the generally rise in the price of chemical raw material, the profit margins of companies under stationery industry are significantly compressed.

02

2015

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11

The Development of Stationery Brand Relies On Enterprise Culture

At present, China's stationery market environment is facing high cost of manufacturing and fierce market competition, more and more stationery manufacturers began to realize the importance of creating a stationery brand.

02

2015

/

08

Brand Marketing Promotes The Development of Stationery Enterprises

The fierce competition among Chinese stationery enterprises is obvious. The stationery enterprises try their best to fully show their advantage to win the "battle". To get a firm foothold in the domestic stationery market, enterprises will not ignore a factor - marketing.

02

2018

/

06

How To Use LPS Correction Tape Correctly?

How to use a correction tape correctly? Here comes the detailed tutorial, let's prepare a flat piece of paper. Keep the tip close to the paper, Form an angle of approximately 45° between the tape and the paper surface. gently press and smoothly pull back the tape. if the tape goes loose, sliding the tape a few times like this will restore it. The tape with excellent coverage, will not peel at all. Rewrite immediately without waiting time. Here is the LPS press type correction tape, the same usage method, Let's try it out. Hooray, so even a good correction tape must be used correctly.

02

2024

/

03

Prospects for the Development of Branded Stationery Stores

Market research, as one of the vital bridges and pathways for university students to gain an in-depth understanding of society, is not merely a simple data collection activity; it is a journey of deep integration between theory and practice. It prompts students to comprehend the complex and ever-changing socio-economic environment more comprehensively and enhances their ability to solve practical problems.     According to industry research reports, the market size of the stationery industry in China is expected to reach nearly RMB 140 billion in 2024, marking a significant growth compared to previous years. The stationery market has maintained steady growth over the past few years, primarily driven by the demand for office supplies from enterprises and consumers' pursuit of personalization and quality.     The stationery store market is fiercely competitive, with major players including domestic and international well-known brands such as M&G Stationery, Lepusheng Stationery, Xinhua Media, and some local small enterprises. These companies continuously enhance their market share and competitiveness through product innovation, brand building, and channel expansion.     The stationery store market boasts broad development prospects but also faces intense market competition and changes in consumer demand. Stationery stores need to closely monitor market changes and promptly adjust their product mix and sales strategies to meet market demands. In the future, stationery stores should actively explore directions such as online-offline integration, cultural and creative product development, and intelligent and personalized development to achieve sustained and steady growth.  

25

2024

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11

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