Market research, as one of the vital bridges and pathways for university students to gain an in-depth understanding of society, is not merely a simple data collection activity; it is a journey of deep integration between theory and practice. It prompts students to comprehend the complex and ever-changing socio-economic environment more comprehensively and enhances their ability to solve practical problems.

According to industry research reports, the market size of the stationery industry in China is expected to reach nearly RMB 140 billion in 2024, marking a significant growth compared to previous years. The stationery market has maintained steady growth over the past few years, primarily driven by the demand for office supplies from enterprises and consumers' pursuit of personalization and quality.

The stationery store market is fiercely competitive, with major players including domestic and international well-known brands such as M&G Stationery, Lepusheng Stationery, Xinhua Media, and some local small enterprises. These companies continuously enhance their market share and competitiveness through product innovation, brand building, and channel expansion.

The stationery store market boasts broad development prospects but also faces intense market competition and changes in consumer demand. Stationery stores need to closely monitor market changes and promptly adjust their product mix and sales strategies to meet market demands. In the future, stationery stores should actively explore directions such as online-offline integration, cultural and creative product development, and intelligent and personalized development to achieve sustained and steady growth.