Custom Stationery Should Constantly Create New Needs

Stationery market is enormous, consumer demand has always been there, it has been in a dynamic development, and constantly meets the growing needs of material and cultural. The deeper we understand the demand; the more accurate we can grasp the market. Consumers' psychology is different in the different country, region, and even city. Some stationery brand is successful, not because how good and sophisticated the product is, it is that the marketing strategy system is mature, deep understanding of consumer culture fit China's consumer psychology.

05

2015

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02

Stationery Manufacturing Industry is Facing Tremendous Pressure to Survive

Since last year, whether it is the material energy, or labor costs, to make stationery manufacturing industry face tremendous pressure. The rising costs require stationery manufacturer be more careful in cash flow, operation layout. With the generally rise in the price of chemical raw material, the profit margins of companies under stationery industry are significantly compressed.

02

2015

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11

The Development of Stationery Brand Relies On Enterprise Culture

At present, China's stationery market environment is facing high cost of manufacturing and fierce market competition, more and more stationery manufacturers began to realize the importance of creating a stationery brand.

02

2015

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08

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