The fierce competition among Chinese stationery enterprises is obvious. The stationery enterprises try their best to fully show their advantage to win the "battle". To get a firm foothold in the domestic stationery market, enterprises will not ignore a factor - marketing.

With the increasing competition in the domestic stationery market, stationery enterprises expand production scale; marketing is also playing an increasingly important role. At the same time, the marketing mode, the marketing organization form, the marketing management mode of stationery enterprise is also in the evolution. In fact, most stationery enterprises already have a certain size and strength in the years' operation, but also have a relatively perfect management system, but the development of the market is not static, consumers' demand keep changing and other factors are affecting the ideal degree of marketing.

From a macro point of view, the current domestic market presents three major marketing trends. First of all, consumers' demand is increasingly, and requires a different level of sales support. Second, service major clients and provide careful management for them, stationery companies continues to seek lower costs to improve customer satisfaction and improve sales. Third, they make the full use of customer resources, to predict customer behavior. Improve sales and deepen customer relationship.

Nowadays, it has entered the era of internet; of course, the marketing we talk about can not fall behind others. This is what people say network marketing. This is also a development tendency of the future internet. The future of marketing is to provide consumers with the products they really need, it requires us to look at the relationship between the producer and the consumer with a new concept.

Constant effort brings success. Anything, as long as you insist, it will be successful. As long as good at using the methods, stationery companies will be success. Learn the marketing tools, and to make reasonable use of it, it will make your business stand out in China stationery industry, and grow rapidly.

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