In recent years, stationery enterprises spread across the country. But due to the old concept of production, many small and medium-sized enterprises still in pursuit of number, so it is difficult to guarantee the products quality, stationery industry needs to autocatalytic.

In the market of China, most local stationery dealers are small enterprises, many of them are small workshop style, and brand awareness is not strong. These enterprises rely on low price, and few of them sell brand. This old business model can no longer adapt to the rapid development of market situation.

Dealers can find their position in underdeveloped city with their low price, this resulting in little product differentiation; market competition is unusually intense, catalytic profits are diluted, thus contributing to the majority of products fight in price and service.

Many stationery manufacturers have not innovation ability of research and development and persistent development strategy, just blindly copying, process and product styles almost identical. The market homogenization phenomenon is very serious, business model is conservative, and resulting in serious stationery industry enters into the vicious competition of price.

Enterprises should know that rely on low price will not enhance core competitiveness, and it is not a long-term development direction, enterprise must strive to explore a new path of development. They should increase the investment in technology, developing new products with high technology content, make product differentiation as a long-term solution to enterprise development, and seek new market demand, to realize the enterprise's sustainable development.

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