Shop competition has never been the shop size or how long the shop has open, stationery store is the same. Who can sell the products at the shortest time, who wins. There are five success rules for running a stationery store, have you got it?

Rule One: Good Location!

It seems that the consumption group of stationery industry is very wide, but in fact the mainstream consumers are divided into two major categories, students and office groups(including companies, government personnel), so the location of the stationery store for student consumer groups is definitely should be closer to the school, the same for office stationery; and if it is in the shopping mall and other place with large number of visitors, the shop had better been the complex type, such as MINISO, sells stationery, food, daily necessities, ornaments, small toys and son, which increase the coverage of the consumer group.

Rule two: the product should be marketable! This is the root of the shop!

The same purchase channel, the same stationery wholesale market, some people can success, some people fail. Product is a key! Nowadays, "the cheaper, the better" is no longer the trend.  the product marketability includes these factors: (safety, price, quality, color, style, brand) these factors will be different due to local economic income. It's easy to check if your product is marketable. To find a few familiar students, ask them how they feel about your shop.

Rule Three: Replenishing goods in time!

The class of stationery goods is very large, in the early period of stocking good, the amount is not large, out of stock is a usual phenomenon，so you should inventory in time and replenish goods, this is the key to keep the customer. The problem is that the replenishment is very fragmentary; the replenishment has become the most headache problem after the opening of the store!

Rule Four: Retain Customers!

Many customers come to the shop by accident at the first, without much loyalty. Once the competitor appears, it is easy to lose the customer! To see a store has the potential or not, it is not to see how good he started business, but to see how many guests he can keep.  This requires stationery shops to continuously "add value" and retain customers from service and details.

Rule Five: The ability to increase customers!

Customer retention is on the one hand, On the other hand, in addition to normal channels, we should have the ability to increase customers. Customers, marketable products, shopping guide, timely replenishment, customer retention. Finally, it is possible to have a situation: the quick turnover of funds! This is a survival cycle, any link error will lead to the cycle disorder, just like our human body, there will be at a mess.

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