With the rapid develpment of China economy,China has become world's most dynamic economic region. There is the compete prouction in China with the mature and the lower labor costs.It is the advantages stationery production centre in the world.

    As the domestic office stationery products supply exceeds demand,the quality pressure becoms the key points of core competitiveness.

    On the one hand, stationery manufacturers to strengthen the control of the retail terminal, strive to reduce the sales link, save the cost of sales. Make the marketing develop to the professional development.And to meet the demand of the various market.

    On the other hand,rising sales of the super market is strengthen the control of industry.They can participate in the price competitive.With they broad market cover and the purchase scale.So that they have the bigger control of the products and price.

    The requirement of China stationery will be gradually development and changes for International market in stationery quality,stationery packing,delivery day,including the products R&D,environmental protection and so on.With the deepening of competition,the profits of the stationery industry is decreasing.

    There are more and more enterprises realize that competing is not enough basis on the price.It is ont a long-erm development direction.Therefor, most of stationery enterprise to explore a new way,toincrease the technology investment,to seek the market new demand,establish new economic growth point and keep the sustainable development of enterprises.

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