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What's the hidden trouble for traditional stationery retailers in Internat

Writer:lps-sationerySource:www.lepusheng.com Date:2014-01-26

 

The decline demand of the entity retail and the rising online shopping make more and more stationery retailers turn to develop the online shop.However,some of them can do it well but some not.There are many stationery retailers have failed.Why?
 
Lack of commodity information construction
 
In fact,there are the many year of experience in real estate for office stationery retail enterprises.They know all the habits of consumer.So that they have the advantage in traditional retail.But it is not useful for online sales.Different from traditional sales mode,e-commerce should be more focuses on the the display of stationery products pictures and description.
 
Failure to use the brand effect 
 
Some traditional retail enterprise have not fully use of the brand effection.They don't make the retail trade as an important part of their business,that is why they failed.Some online shops have use the new brand which different from the their own brand in entitiy.
 
Hard to coordinate the logistics
 
It is inevitably contant with the logistics.It is necessary to invest a lot in the cost if pursuit of efficient distribution.Because there are the different control factors in the time,goods management,people and brand.
 
The offline experiential consumption should be complement with the electrical business during student stationery development.Both of them are the part of retail industry.
 
(This article is provide by Lepusheng,please indicate the source and add link www.lepusheng.com if reprint)

TypeInfo: Stationery Information

Keywords for the information:stationery  office stationery  stationery products  student stationery