In the past years, the statioenry market is getting to the white-hot competition, clear cost and different marketing.Most of stationery enterprise using more channels to expand the market.They pay more attention to the management level and brand value.
There are hundreds of stationery brand in the current stationery industry.Of course,the best stationery brand be more easy to attact the stationery dealers.On the other hand,the bigger stationery manufacturer can to takes its strong appeal to establish a power to into the market.
In order to realize the service of terminal customers,big brand manufactures began to implementation of the management policy and maintaining the market sequence.To make the strict management and control of dealer through they strong brand.This is the integrated condition before cooperation between stationery manufacturers and stationery distributor.
To strengthen the control of dealers
It can give the pressure to the dealers,let them keep the enough focus and coordination with the manufacturer's enthusiasm. Some stationery manufacturer to reduce the channels cost then to improve the economic benefits.
Canvass business orders
To find the best suitable dealers and segmentation of the original dealer.Segmentation of the regional,channels and products.Narrowing its sphere of influence which it can manage with highly qualified.
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