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Three point for second and third stationery brand to breakthough

Writer:lps-sationerySource:www.lepusheng.com Date:2013-09-08

 

There is the intensity competition in stationery market as the gradually mature and the channnel developing.Particularly for a few companies,second and third brand are the advantages brand in regional.It is need to breakthough according to the important points.
 
Stengthen the definition of brand
 
What is the soul of the brand?How to attract the office supplies consumers?This are the key questions for the current stationery market.After the advertising competition,packing competition and the promotion competition.Only to build the brand culture that to leading on brand.
 
Distribution strategy should accuracy
 
The second and third office stationery brand should make special development.Most of brand dealer done not choice the traditional dealers but to choose the new dealers who have more social resourcere.It can effectively turn to the development of group purchase consumers.It also avoid the circulation mode of traditional stationery dealer.
 
Strengthen the competitive advantage
 
For regional strong brand, never to competition with the top one stationery brand.It is not worth.The expansion is the theme of stationery industry.Relative to the first-line brand, the competition fo second and third is stagger competition.
 
(This article is provide by Lepusheng,please indicate the source and add link www.lepusheng.com if reprint)

TypeInfo: Stationery Information

Keywords for the information:stationery  office supplies  office stationery  stationery dealer