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Take leading market need price competition for office supplier

Writer:lps-sationerySource:www.lepusheng.com Date:2013-10-13

 

There are the rapid development in China office supplies,but also lacking the strength stationery with build brand awareness.Most of stationery manufacturers have the problems including poor management and low product quality.They only do the bad competition in low level market.It is difficult to enter the first level market if you with low poor competitiveness.Poor quality stationery  has been saturated and even surplus situation, but there is still a considerable gap in high-grade products.
 
And at present, there are two difficulties problem in front of China office stationery:on the one hand,the increasing of international trade barriers also affected the situation of stationery export.It was caused the development slowdown and giving pressure to the office supplies.On the other hand,with the deeping development, the international well-known stationery suppliers have managed to creep into the China market.
 
Increasing competition in the market as well as the national macroeconomic regulation and control policy will certainly to speed up the pace of structure adjustment in stationery industry.Some of them will be obsolete which have low efficiency,backward technology and so on.
 
There is lacking brand in China high-end stationery market.Most of domestic office suppliers which have small scale like poor capital, market,technology and information.Even if some enterprise has a unique technology and craft, , the market potential can not get fully play as lacking brand advantage.It is take the domestic office stationery face unprecedented challenges because of most of international brand have been to office supplies.
 
Under the such market economy,there are will emerge a batch of considerable scale strength enterprises and enterprise groups in office industry.They can bead the test then leading in top.
In the stationery industry, due to various brand market positioning, simple price competition will cuase different terminal retail price.It is not conducive to the long-term development of the enterprise. 
Therefore, value competition is  rather than  price competition.
 
(This article is provide by Lepusheng,please indicate the source and add link www.lepusheng.com if reprint)

TypeInfo: Stationery Information

Keywords for the information:office supplies  stationery  stationery manufacturers  office stationery