The development and changes of stationery industry brings a new developing opportunity to stationery manufacturers , then how to grasp the opportunity and face the challenge become the main direction that stationery company should explore in 2014.In the development of the industry, there are always some "backbone" that needs to be noticed, to the office stationery ,we should make a clear direction ,so that we can keep accurate positioning in the stationery industry that full of competition.

Core 1: enterprise brand
Regardless of the difference among each enterprises on annual layout,2014, but there must be one thing in common in the successful enterprises -that is committed to brand building.In recent years , make stationery industry is becoming more and more mature,stationery market has gradually entered the final stage of the divided market with the brand.In future development, the competition among the brands will make the industry to be more perfect, for an influential brands, no matter in attracting talent and to the extension of investment promotion ,or expanding channels, etc.,all these will take a great role in promoting.So that for the enterprises which want to have a long-term development ,only make the brands stand out, then they can get the best result in other ways.
Core 2: competing technologies
If the brand is a framework of enterprise's development, then technology is the foundation that support an enterprise.For stationery industry, the technology is not only reflected on the product value, but also in the breakthrough of product design.Because the stationery industry do OEM orders for a long time, and it is very week on design concept of stationery products .The requirements of production process and technology of the stationery production are also gradually rising, so that in the future development ,those who can take the lead in a breakthrough on the production technology and design,then they will grab is extremely wide gap in the market,and can be one step ahead.
Core 3: the core of talents
Not only the designer is the core of the stationery industry, but also the management personnel, technical personnel, production personnel which decide the quality of enterprise product ,to the stationery industry that in the development of high speed, the most precious is not sales, but the talented person.In the 21st century is a century of talents,the boom of an enterprise development, there may be many inducing factors, but absolutely can not do without a group of excellent talents to support and promote,to the long-term development of enterprises , this is an opportunity that can grasp .To build up reserves of talent and take advantage of talent resources,then we can play a crucial role in the future.
(This article is provide by Lepusheng,please indicate the source and add link www.lepusheng.com if reprint)