The key of student stationery should be fashion,novelty and funnyThe novel correction tape or fashion pencil case should be the favorite of students.So that the stationery shopkeeper should to meet the demand of consumers.To play a role of promotion. To be specific, it can be consideration in three aspects including subject, content and efficiency.
Promotion theme:pay attention to benefits.Stationery is a low consumer goods,Under the low consumption situation.The goal of the consumer is affordable and cost performance, so that the shopkeeper should to meed the demand of consumer.The high quality but low price would be very useful for promotion.
Promotion content: the model should be direct,effective and flexible.Content of promotion and form should can directly stimulate the consumer to buy.For example:
1.Buy A and send A, or buy A and send B. Large purchases should be more cheaper than alone.Send sales is for the people who want buy a little or not.It is always be use in the writing instrument.For example to buy two gel ink pen and send a refill pen.Or send a post notes when buy three notebooks.
2.Shopping lottery.Student stationery can enter a prize draw after buy some stationery.The gift can be the popular toys or cartoon figures.This kind of promotion can let the consumer increase the experience value.
Improve efficiency: Save cost .To improve the sales for the stationery shop.
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