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Guangdong Lepusheng Stationery Co.,Ltd.
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Consumption should look for the brand stationery

Writer:lps-sationerySource:www.lepusheng.com Date:2014-11-04

 

          A growing number of consumers prefer to buy brand stationery, that offered opportunities for brand stationery manufacturers,but it also a good thing for the domestic developing brand stationery and overseas stationery brands to enter the Chinese market.

 

 

         Along with the  growing consumption ability in China, as a stationery manufacturer and exporter,China is becoming the consumption of power for stationery.Statistics show that in recent years Chinese stationery consumption rising at an annual rate of 10% to 15%, in 2015 is expected to exceed 200 billion yuan.The huge consumption potential, and improving level of consumption, let the brand stationery enterprises have the confidence to further expand the Chinese market, in the well-known international stationery brands, dragonflies, cross, parker has successively stepped into the Chinese market, other stationery brands are keen to get in.Thus, overseas brands also won't let this "big cake" go away.

 

          The benefits of brand effect actually far outweigh the benefits of price to the enterprise.When customers buying stationery products, they will subconscious buy the big brand stationery for the good quality.Because they can see these  advertising, news, events, etc. from each channels, this creates a brand effect.Brand is deeply rooted in the hearts of the people, not only more advertising and activities ,what is important is the good quality, good service and so on, it is the foundation of the brand.

 

          Lepusheng thinks that domestic stationery have innate advantage in price, sales network, etc, while foreign brand stationery do well in the quality, design,when consumer is buying the stationery products,they will according to different requirements and choose what to buy.Both complement each other, they are all expected to do big Chinese stationery consumption market together, bring  more choice for the Chinese consumers.

 

          China is the world's stationery exporter, is also the world's largest stationery country. Potential for development and overseas markets is not so good,so that many stationery manufacturers do the domestic business in recent years, and shaping stationery brand is the inevitable trend to get through the domestic market .

 

(This article is provide by Lepusheng,please indicate the source and add link www.lepusheng.com if reprint)

TypeInfo: Stationery Information

Keywords for the information:stationery manufacturers  stationery enterprises  stationery products  Lepusheng