It is important to purchase for the stop.To choose the manufacturers,transportation,payment and the purchase channels and so on.And it will have the trouble if witiout note.For a stationery shop,stock is one of the key part.Stationery stock is not the more the better or the less the better.It needs some tip,so,what is the key point for stock?

1.Know yourself

"Know yourself" mean to know your sales situation and the changes as well as possible:to know the current proudct inventory (or source)and the supply situation for the foreign contract;It is also improtant to know the own human, physical, financial costs.

2.Know competitor

Competition happen everywhere,to know the competitor refer to know the situation of the whole stationery industry.Includng the sales of competitor,the inventory and the management characteristics,stratedgies and methods and so on.To know competitors mean to successfully predict the possible change marketing and to win in the surprise.

3.Know mind

It mean to make clean the consumer's psychological motivation of the purchase.Including the price,preferences and so on.To know the quantity,type,structure,includiing the population of occupational,the culture degree and the income level in the supply area.

4.Know goods

It means to know the product's knowledge.familiar with the products performance,quality,specifications,style,price,production and the supply.Then to keep the certain knowledge of products.Especially the stationery sales,the stationery quality is very improtant.To know more about detail,the better to the business.

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