To many traditional enterprises of stationery , what the fierce market competition brings is not only low-magin, but also disrupt orderly development of the industry. Changes in consumer demand make lots of traditional companies began to focus on business innovation.
The change of marketing in the Internet era
The so-called traditional companies in the Internet is based on the marketing model from the offline to online, or cater to online and offline.However, the main impact of the Internet is still in the category of marketing , but not related to the production.Nowadays , there are manufacturers connect with the Internet in this way : a platform of third-party as a mediator, and the processes always use the data from the users in the Internet for guiding .In this way ,it will achieve the demand of production insead of the backlog of inventory. Therefore, the change of the marketing model which the Internet brings is not just move the market channels to the Internet , what the important thing is to guide the production through the analysis of the data , so that enterprises will not blindly overproduction and increased production costs.
Another bullish model is to shorten the sales chain, but to those office stationery industry network sell can combine the cost of the agent channels, distribution channels and store channels in one step. Changes in marketing patterns will lead to changes in the industry, companies will change according to the marketing aspects of the production and then adapt it so that companies will gradually transition.
Intelligent production equipment
It is not hard to see the change in the export market environment that the goods which is "Made in China" has gradually lost the advantage .The increasing cost of labor has made the stationery industry face with pressures .In order to deal with this problem , we can not only guarantee a certain salary level to improve employee's belonging ,but also have to optimize intelligent equipment .Stationery manufacturers' fully automated production line must be less than semi-automated production line with workers, and production equipment must try to change into automation but even improve into intelligence.This is one of the methods to decrease the cost and improve the competitiveness , in the mean time , the intellegence is also one of the basic conditons to connect with sales data in the future .
The Business transformation in recent years is repeatedly mentioned due to the downturn in the export environment . However , changes in distribution channels is not just the only way .In this ever-changing industry environment we can find various of business breakthroughs.It is this diverse breakthrough approach to the healthy development of enterprises, and support the steady development of enterprises.
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