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Guangdong Lepusheng Stationery Co.,Ltd.
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Marketing,key of stationery brand

Writer:lps-sationerySource:www.lepusheng.com Date:2013-10-14

 

As is known to all, China brand is the weak brand in the world.It is same in the stationery industry,although there are many kinds of stationery brand in current domestic,the brand marketing has not been a monopoly.Brand is the leader for furture stationery market.It is very important.
 
In fact, many companies would feel confuses,how to create a excellent brand.Lepusheng thinks that , first of all it is make clear brand positioning,pinpoint the target group.Then to do the word according to the demand of consumer.To create a good brand,the most important is the brand loyalty.Most of stationery suppliers spend a lot of money in the advertising but lacking the word in the products R&D and after service.
 
Brand is not only the  publicity, advertising, public relations,or the design of sales promotion.Stationery enterprises only to change the concepts,to attract consumers then do the effective word.
In the final analysis,the key of stationery brand is the positioning,it is establish a intrinsic link with consuemrs.The good positioning is the success premise of manager.It is play a role as a navigating in expanding market.In the various kinds of stationery enterprises competition ,it would be behind the good quaity and serive enterprise if without the brand positionging.
 
So to speak,the brand positioning is the key point for the future stationery industry.Stationery manufacturers should give up the low price competition,to pay more attention to the brand then to accract the consumers.
 
(This article is provide by Lepusheng,please indicate the source and add link www.lepusheng.com if reprint)

TypeInfo: Stationery Information

Keywords for the information:stationery  stationery suppliers  stationery enterprises  stationery manufacturers